Why SEO | SMM | PPC Important in Digital Marketing - CodeTextPro

Digital Marketing

Digital marketing with SEO, SMM, PPC, Affiliate marketing, Email marketing

In this post, we will learn more about digital marketing, Search engine optimization (SEO), Search engine marketing (SEM), Content marketing, Social Media Marketing (SMM), Pay-per-click advertising (PPC), Affiliate marketing, Email marketing, etc.

Digital marketing (also known as data-driven marketing) is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium. Digital marketing is any form of marketing products or services that involves electronic devices. Digital marketing can be done both online and offline. The 2 main pillars of digital marketing are online marketing and offline marketing.

The 7 big categories of online marketing are:

Search engine optimization (SEO): Search engine optimization (SEO) is the process of optimizing your online content so that a search engine likes to show it as a top result for searches of a certain keyword. SEO is the magic you have to work on your article, in order to make Google very likely to include your article as one of the top results whenever someone searches for that keyword.

Search engine marketing (SEM): Search marketing is the process of gaining traffic and visibility from search engines through both paid and unpaid efforts.

Content marketing: Content marketing is a long-term strategy, based on building a strong relationship with your target audience, by giving them high-quality content that is very relevant to them on a consistent basis. Eventually, when customers make a purchase decision, their loyalty already lies with you and they will purchase your product and prefer it over competitors’ options.


In contrast to one-off advertising, content marketing shows that you actually care about your customers and today, more than ever, they want to feel cared about, because the world is louder and noisier than ever before and attention is our most valuable resource.

Social Media Marketing (SMM): Social media marketing is the use of social media platforms and websites to promote a product or service.

Pay-per-click advertising (PPC): PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it’s a way of buying visits to your site, rather than attempting to “earn” those visits organically.

Search engine advertising is one of the most popular forms of PPC. It allows advertisers to bid for ad placement in a search engine's sponsored links when someone searches on a keyword that is related to their business offering. For example, if we bid on the keyword “PPC software,” our ad might show up in
the very top spot on the Google results page. Every time our ad is clicked, sending a visitor to our website, we have to pay the search engine a small fee. When PPC is working correctly, the fee is trivial, because the visit is worth more than what you pay for it. In other words, if we pay $3 for a click, but the click results in a $300 sale, then we’ve made a hefty profit.



Affiliate marketing: Affiliate marketing is the process of earning a commission by promoting other people’s (or company’s) products. You find a product you like, promote it to others and earn a piece of the profit for each sale that you make. Affiliate marketing is one of the oldest forms of marketing wherein you refer someone to any online product and when that person buys the product based on your recommendation, you receive a commission.

This commission varies from $1 to $10,000 depending on what product you are promoting



Email marketing: Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It usually involves using email to send advertisements, request business, or solicit sales or donations, and is meant to build loyalty, trust, or brand awareness.